What is the purpose of KPI Signals in analytics?

KPI Signals play a crucial role in performance management within analytics. Their primary purpose is to indicate how well an organization is performing against established targets or key performance indicators. These signals highlight whether metrics are meeting benchmarks, allowing stakeholders to readily assess performance at a glance. By providing either alerts or visual cues (like color coding) that signify positive or negative performance trends, KPI Signals enable quick decision-making and prioritization of actions when performance deviates from goals.

In contrast, visualizing historical data trends focuses on the analysis of past performance rather than current status against goals, while managing user roles pertains to governance and access control in analytics platforms. Generating reports on user activities is more about monitoring usage and interactions rather than assessing performance metrics against targets. Thus, KPI Signals specifically aim to convey performance against predefined objectives, making option B the correct answer.